MLS now open to the public for a flat fee MLS

Friday, October 7, 2011, 2:41PM

By: Keith Gordon

Real estate MLS listing in Florida is open to the public without having to pay 6% commission to agents. 86% of all buyers are using the Internet to shop through powerful real estate websites such as, Zillow and

That's right; with a few clicks your home can be listed flat fee MLS for just (Program not currently available). You are guaranteed professional Internet marketing, a listing in your local MLS and excellent phone support from from 9:00am-6:00pm, 7 days.

We reinvented real estate to be in favor of the seller. We have built the technology that gives you the power to list your Florida home in the MLS by owner, all 100% online.

But, we don't call it "by owner" but rather Flat Fee MLS because unlike with a FSBO listing, you will actually get the exposure you need since your property will be listed in your local the Multiple Listing Service that all agents use. In the MLS this type of listing is referred to as “limited service.” This means sellers represent themselves in offers or contract negotiations. Much like a "by owner", you will have the freedom to sell to an unrepresented buyer and pay no commissions. But you will also have the benefit of advertising the property to agents via the MLS and offer them a commission if they bring a buyer.

As the listing agent, (Keith R. Gordon, Broker for ADDvantage® Real Estate Services) I remain your discount MLS broker. There are rules that come with the privilege of gaining access to the MLS, such as promptly reporting listing status changes to GetMoreOffers. For ex, we must know right away when your property becomes contract pending and also when it is closed (sold data) so that we can comply with MLS rules.

Our flat fee MLS listing agreement provides all the protection you need regarding how we handle buyer leads, (also a video on buyer leads), what service we provide, flat fee MLS listing term, cancel anytime with no fee and what we require of the seller such as timely reportly MLS listing status changes.

For those sellers that want me to handle their sale and still save 45% in commission, choose the Professional ADDvantage™ listing plan. You might listen to my video explaining the negotiation strategies I use and the additional benefits Professional ADDvantage™ offers.

We make selling a home in Florida faster and cheaper. Faster because we are Internet marketing professionals and are always available 9 hours a day 7 days a week and cheaper because we are a Flat Fee MLS company.

So when it comes to selling a home in Florida, choose flat fee MLS with and get it right the first time!